Rank higher locally Premium Local SEO

Occupy more Google real estate and
get more qualified leads with Local SEO

• Rank higher locally by harnessing Google's update

  Google released a massive update to its local search algorithm that changed the playing field and led to new optimization tools. We can take advantage of these local SEO tools so you can thrive in hyper-competitive markets.

• Maximize ROI with unrivaled tools & partnerships

  Our unrivaled tools and partnerships provide a data-driven view of your market in real-time. We will identify insights into your local market and craft a personalized local SEO campaign to place you at the top of your search results.

• Dominate your market
  with fine-tuned SEO

  We monitor your position in the local search results and will update your strategy to keep up with the fast-paced market. Our proprietary engine automates the process so you can sit back and enjoy your top spot in the search results.

Rank higher locally
by harnessing Google's update

Google released a major overhaul of its algorithm in 2021 that redefined the way businesses rank in local search results. Before, local and organic SEO was more distinct and required different strategies. Now, local and organic SEO are tightly linked, so you can improve two major aspects of your online marketing with one approach.

With these changes, you can see an exponential boost in your ranking from targeted local SEO strategies. We can help you take advantage of them by fine-tuning your content to rank in local search engine results pages (SERPs), funneling more high-value conversions to your business, and implementing local SEO strategies throughout your site. Let's take a look at how the new changes make this possible:

• Raising the bar
  on SEO standards

  Google raised the standards for ranking in search results to improve the average user’s experience. It also punished bad actors for using shallow tactics like keyword stuffing while reducing the rankings of disreputable and low-quality listings.

• New tools to
  promote your brand

  With the rebrand of Google My Business to Google Business Profiles (GBP), your GBP now has a huge impact on page results and how your website ranks over competitors. As a result, third parties developed new and exciting tools to help businesses share their brand.

• More SEO and
  conversion opportunities

  We can help you take advantage of these changes and draw in meaningful, high-value conversions from your local market. With increased data visibility and guidelines, we can implement local SEO strategies across your entire domain for a site-wide boost in rank.

Google's local results are grouped into three main sections:

PPC Ads

Paid-per-click (PPC) ads are a tool we recommend for clients who want to use every avenue possible to boost their visibility on SERPs. While PPC ads are almost always within line-of-sight, you have to pay a premium to lease that section of the page. By comparison, ranking among localized organic content and Google's Local Pack are akin to owning the top spots, which provides a more consistent and greater ROI over time.

Local Pack

The Local Pack tends to appear above the organic search results, so it’s the second most visible part of the page and the first few spots that rely on local SEO and the strength of your GBP. Google’s overhaul also reduced the number of Local Pack results from seven featured businesses down to the top three. The Local Pack also tends to show the location and contact information of the top businesses, which can easily translate into more conversions.

Localized Organic Results

Even though localized organic content sits lower on the page than other SERP features, these links account for more than half of the clicks. A solid ranking among localized organic content also builds your credibility and serves as a major factor for listing in the Local Pack. Your localized organic SEO is largely determined by the amount of location-specific content on your site and whether your business information is consistent across several platforms.

The essential role of Local SEO

Before Google’s overhaul, local and organic SEO were more distinct and required separate strategies. Now, local and organic SEO are tightly linked so you can improve two major aspects of your online marketing with one unified strategy. With these changes, we have more tools to make sure that your practice is visible, ranks well, and ranks often.

Local SEO is your best weapon to
immediately increase conversions.

"My dental practice was fortunate to partner with Einstein Medical several years ago....They continue to provide great support and make certain that our site is constantly evolving to maintain a secure position in our competitive local dental market. We look forward to many more years of website innovations from Einstein Medical."

William Stofer, Dentist

Maximize ROI with
unrivaled tools & partnerships

Our partnership with Google, Yext, and Local Falcon gives us a unique insight into your local market so we can help you dominate your local search engine results pages (SERPs).

Trust in the experts to
manage your online brand Google Premier Partner

Our company is a Google Premier Partner, a distinction that Google reserves for the top 3% of digital marketing agencies on its platform. Our Premier Partner status reinforces the superior quality of our services and gives us access to consumer insight reports, enhanced technical support, and beta products to get ahead of your competition.

Rank higher with consistent
business info across the Internet Yext Enterprise Agency

We can help you shape and refine your brand using Yext’s advanced tools such as geocoding, review monitoring, social location page posting, and more. With Yext Professional's Knowledge Network, we will sync your essential brand information across major platforms including Google, Facebook, Bing, Amazon Alexa, and more.

Boost your brand reputation
and customer engagement Yext Ultimate (Only Through Einstein)

Yext Ultimate introduces Competitive Intelligence and Q&A Monitoring to analyze consumer trends in your market in real time. Yext Ultimate allows us to compare your online reviews to competitors and identify your customers' most-asked questions about your business.

Maximize ROI with improved
data visibility and expert analysis Local Falcon

Viewing your local SEO rank from a single location will give an incomplete snapshot of how you stack up against the competition. Local Falcon uses multiple scan points for a comprehensive, nuanced view of your ranking so we can craft a targeted marketing strategy.

Increase your conversions and foot traffic with Local SEO.

"No more than 6 weeks since I've gone live with two of my practice websites, I am already on the first page of Google searches and above my competitors. They truly have a grasp of what is required to succeed in their area, and puts the client's interest first. The audit is done professionally and is the key to getting the proper information so that, in so short an amount of time, you appear in the top results."

Andrew Paek, Dentist

Dominate your market
with fine-tuned SEO

1) Prioritize what matters

We can target your ideal clients by balancing your campaign budget, priorities, and revenue-generating keywords for a strategic campaign that generates results. Our partnerships with major players like Local Falcon let us leverage essential data from your market to pinpoint the best keywords and phrases to draw in more clients.

2) Study the competition

Using our extensive data lake, we can analyze your local market and the qualities of top-performing pages such as page length, keyword modeling, and accessibility. We can then use that data to lay out a blueprint detailing the concrete steps you should take to outperform your competition.

3) Achieve local SEO ranking

We will implement your custom GBP-focused strategy for a quick but effective boost to your local and organic SEO. Our advanced tools will also clean and optimize the local data throughout your site. Throughout this process, we’ll be creating new optimized content for a comprehensive improvement in your SEO strategy.

4) Maintain your prime real estate

The market is competitive, so maintaining your position among the local pack and organic results can be a challenge. We’ll keep publishing high-quality content on your site and adjust your strategy based on real-time intelligence tracking so you’ll continue to dominate the competition.

How local SEO fits
into our advanced marketing model

• eIQ Recommendation Engine

  Our proprietary eIQ Recommendation Engine is a living data lake collected from big names in the industry that provides unique insights into your online market. With the Recommendation Engine, we can analyze your local market, identify opportunities, and recommend a set of concrete steps to outshine your competitors.

• Einstein Websites

  Having strong domain authority along with a safe and optimized website factors heavily into your local SEO rankings. Google also favors businesses that have a reputable URL link to a homepage in their GBP.

• Social Media

  Social media directly ties into local SEO by encouraging client engagement, inviting reviews, and answering questions about your business. We can post regular content and signal to Google that you’re active and involved in the local community.

• Signature Content

  Our Local SEO and Signature Content have always had a symbiotic relationship. Generating quality local and organic SEO content in tandem provides an even greater boost in online credibility and SERP ranking.

• Google Ads

  We incorporate advanced local SEO strategies into Google Ads to create clickable content and new conversion opportunities. By combining Local SEO with ad campaigns, you can dominate every aspect of the SERP page.

• Custom Video

  Adding professional-quality videos and media to your site can improve your GBP while simultaneously increasing your credibility and consumer engagement.

Conquer competitive markets
with our Premium Local SEO

• Rank higher locally by harnessing Google’s update

  Google’s major overhaul of the local search algorithm created new avenues for success and optimization, especially with Google Business Profiles. Einstein can leverage these new tools and updates to position you near the top of your local search results.

• Maximize ROI with unrivaled tools & partnerships

  Einstein’s unique blend of partnerships and proprietary tools provides real-time data and positioning for your local market. Then our eIQ Recommendation Engine crunches that data to find the best topics, keywords, and other factors to place you above the competition.

• Dominate your market with fine-tuned SEO

  Ranking near the top of your local search results is great, but maintaining your prime real estate in an evolving market is even better. Einstein’s eIQ Engine will continue to monitor your market for any changes and identify new strategies so you can defend your position against the competitors.